Stroop & Zo is a modern take on the traditional Dutch stroopwafel, offering a fusion of classic craftsmanship and contemporary flavors. Rooted in the rich heritage of the Netherlands and influenced by Filipino creativity, the brand brings together high-quality ingredients and locally inspired variations while preserving the essence of the original stroopwafel.

The name “Stroop & Zo” comes from Dutch, where “Stroop” means syrup, “en” means and, and “Zo” is short for “zo voort”—meaning “so forth and so on.” It’s similar to “Stroop & Co” or “Stroop & More.” This name reflects the brand’s philosophy: honoring the classic syrup-filled stroopwafel while exploring new and exciting flavors inspired by both local and international influences.

As part of Het Stroopwafel Huis, Stroop & Zo upholds a commitment to ethical sourcing, sustainability, and premium quality. Each stroopwafel is crafted to maintain the balance of crisp wafers and smooth, caramel-filled stroop, ensuring an authentic yet innovative experience. The brand is designed for those who appreciate both tradition and culinary exploration, offering a refined yet familiar treat.

Wafel Hub captures the essence of the Netherlands’ vibrant street markets, where freshly made stroopwafels are a staple. The brand focuses solely on the original stroopwafel, prepared on-site and served warm, highlighting the simplicity and authenticity of this classic Dutch delicacy.

Available exclusively in local night and weekend markets, Wafel Hub offers a direct and immersive experience, much like those found in Dutch cities. The emphasis is on freshness, quality, and tradition, maintaining the integrity of the stroopwafel’s original recipe while creating a connection to the heritage of street-market culture.